Right Keywords For Your Website

If you are planning for a website primarily with the intention of attracting visitors  via organic search engine results, then proper keyword research is essential. Without the right keyword research, you could waste weeks, months, even years trying to compete for the top spot on major Search Engines including Google, Bing, Yahoo.. without any luck. In this article I’ll give you the basics of keyword research, so you won’t make those same mistakes.

The first thing to do is to determine the basic idea of your site. This is sometimes referred to as ‘seed’ keyword, as you can use this one keyword to get many others. For example, if your site is about “how to invest in the stock market”, then your seed keyword may be “stock market.” Of course, if you were to try and rank for this particular term, it would take quite a bit of time and effort as this is a very generic keyword and many big players having tons of backlinks and content on their website are already there on the top slot. So, this could prove fatal to choose this keyword as your main targeted keyword. So, what should you do?

Specific Keywords or Long Tail Keywords:

Next you need to choose some less generic, and more specific keywords. For example you might choose, “stock market investing,” or, “how to invest in stock market” or “tips to stock market investing”.

Things to look for Choosing Keywords:

  1. When you check out various keywords, you’ll need to take note of two things. One is the amount of traffic, or number of people looking for that particular keyword in the search engines.
  2. The other is the Number of Competitors, or other websites that are using that particular keyword phrase or are competiting for that keyword.

Of course, the best case scenario is to find a keyword phrase that has a high amount of search traffic, or lots of people looking for that keyword, and a low amount of competition, or very few other pages / Websites are centered around that particular keyword phrase.

There are plenty of ways you can search for keywords. You can use Google Adwords keyword tool, which is free. There are also plenty of other keyword tools out there (Wordtracker or Overture). In addition, to these you can also take advantage of Google Instant resutls and also from Yahoo Answers to look for which keywords Google think is important or for which keywords people are looking for information on Yahoo Answers.

Now, once you’ve identified your keywords, it’s time to optimize your site around them. That involves making sure that, these particular keywords are used throughout your site. So, it doesn’t mean that you will stuff your website pages with these keywords. Instead you will have to maintain a good keyword density (Ideal *Keyword Density is 3% -5 %) on your website pages.

If you put in enough effort ahead of time, your site should stand a pretty good chance of getting to the top ranks of Search Engines and found by others. In addition, you need to have a good content on your website to rank better on search engines.

*Keyword Density – Number of keywords / Total number of Keywords

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