Guest Blogging: Question on its Existence

guest-blogging-deadUntil now, we all know that Guest blogging is one of the best and widely used link building practice around the world. But, recently Matt Cutts – head of Google’s webspam team, wrote in his personal blog that Guest blogging is dead. As per his words –

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”

But before going into the deep, let’s discuss in brief about Guest Blogging:

What is Guest Blogging?

When someone offers to write and post an article on third party websites or blogs and in return ask for an incentive in form of a link to manipulate his or her own website’s search engine rankings is termed as Guest Blogging.

Problem with Guest Blogging:

There is no doubt that Guest Blogging has served a very good purpose as far as generating quality content, but recently many people have misused this practice to offer and post spam content to other websites just in order to gain a link for their own websites.

As a result of this, there has been a lot of discussion over the topic among various top SEO marketers and on various top SEO forums around the world regarding the authenticity of Guest Blogging as a leading link building practice.

But after Matt Cutts recent blogpost on Guest blogging all such discussions, has come to an end and now people will have to re-think before indulging in Guest Blogging, as one of their leading link building practice for SEO purposes.

Future of Guest Blogging:

After Matt’s blog posts there are rumors – Whether Google will plan for a algorithm update to curb the Guest Blogging Spam?

But Matt answers this question in his blog where he mentioned:

There are multiple benefits of Guest Blogging – Exposure, Branding, Reach, Community Participation etc. He also mentioned that the Guest blogging existed way before Google and will continue to exist in future as well, but he stressed on using Guest Blogging option from authentic bloggers only. He warned not to spam this technique just for Search Engine Optimization purposes.

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